Chief Financial Officer & Treasurer at Hedera
Betsabe is an internationally accomplished strategist and fintech executive with over 15 years of experience ranging from large financial institutions to blockchain and cryptocurrency startups, and acts as both the Chief Financial Officer and Treasurer of Hedera. Prior to joining Hedera, she held various senior positions at renowned and leading-edge companies including Uplift (leading Buy-Now-Pay-Later ("BNPL") in travel), Kueski (Mexico’s largest BNPL), Lending Club, and Citigroup.
This panel will discuss how financial professionals have the potential to be the new trust agents. Finance is now more than ever embedded as an integral part of the business strategy, contributing to the business success and becoming enablers, not just number crunchers. As stewards of trust, financial professionals need to leverage trust-enabling technology, such as blockchain, to verify critical information and establish trust. The conversation will explain blockchain’s defining characteristics, explore its potential roles within finance, and help finance leaders understand its benefits. Panelists will share how leading companies use digital assets and blockchain as unique differentiators to gain trust in a volatile business climate, and will discuss the importance of third-party validation, risk management, and governance when leveraging digital assets and blockchain to further the mission of a business. Distinguished speakers on this panel include Lara Abrash (Chair, Deloitte US), Alesia Haas (CFO, Coinbase), Sandra Ro (CEO, Global Blockchain Business Council), and Franz Bergmüller (CEO, AMINA Bank AG).